Jeremy Baker

Jeremy Baker

Alexa, Amazon and loss leading

So it seems that Alexa is making huge losses for Amazon.

It is not that making losses is unusual for Amazon; their entire business model is based on ‘loss leading’. The problem with Alexa appears to be that the ‘loss’ wasn’t ‘leading’ to anything…

Amazon Alexa is a colossal failure - on pace to lose 10 billion this year